Register for My Polestar

Welcome to My Polestar. This is the portal where you can access images, films, toolkits and other assets from Polestar.


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By submitting, the data provided will be used to perform your request according to the Information notice.

Polestar information notice

My Polestar registration


Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096 with address Assar Gabrielssons Väg 9 405 31 Göteborg, Sweden, hereinafter referred to as “Polestar”, “we”, “our” and “us”, will as controller process your personal data as described below.

Purpose and legal basis for processing

We process the personal data that you provide in connection with your user account in My Polestar. We only process information required for convenient usage of the system and download of products and assets from My Polestar. The purpose of our processing is to administer your downloads, uploads, orders and use of copyright protected material including sharing your personal data with our suppliers, to follow up on the delivery and to communicate updates related to the products that you have ordered. We may also use your personal data in an anonymized way for statistical purposes. The legal basis for our processing as described above is our legitimate interest.

Disclosure / Recipients of your personal data

Your personal data will be disclosed to and processed by our business partners for the above purposes. In relation to our business partners located outside of EEA, we will transfer your personal data with the basis of the Standard Contractual Clauses adopted by the European Commission.

Retention time

We will process your personal data in relation to your request usage of the system and download of products and assets, to follow up on the delivery and to communicate updates related to the products that you have ordered for a period of twelve (12) months after your last login. Where you have asked us to unsubscribe you from further services from us we will continue to process your personal data for a further period of twelve (12) months for statistical purpose only.

Your rights and contact information

For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints as well as contact details to our Data Protection Officer, please visit